7 Best Live Video Shopping Platforms (2023)

Although online shopping has been around for over two decades, it has only recently exploded in popularity. In 2021, global e-retail sales amounted to about $5.2 trillion and were projected to exceed by 56% in a few years. The number of online buyers in Canada also reached 27.6 million, a 1.5 million increase since 2020.

With such a large and rapidly growing market, it’s no wonder many companies are exploring live video shopping. Live video shopping platforms offer a unique and engaging way for shoppers to discover and purchase products from the comfort of their own homes.

These platforms allow customers to interact with both the product and the retailer in real-time. This provides a level of transparency and customer service that is not possible with traditional online shopping methods.

If you’re interested in live video shopping, check out our list of the seven best live video shopping platforms. With options ranging from 24/7 live customer service to on-demand styling sessions, there’s sure to be a platform that meets your needs.

What Are Live Video Shopping Platforms and How Do They Work?

Live video shopping platforms are the latest innovation in the e-commerce world. These platforms allow shoppers to browse and purchase products in real-time while interacting with a live host. The host can provide information about the product, answer questions, and give recommendations.

These platforms provide a more engaging and personal shopping experience than traditional online stores. It uses a two-way live video feed which allows the shopper to see the host and the product and the host to see the shopper. The host can also share their screen with the shopper to show additional product information or images.

The shopper can purchase products directly from the platform using a credit card or other payment method. The platforms usually have a chat function so the shopper can ask questions or make requests.

This live commerce works in two ways: one-to-one live sessions between a shopper and retailer or One-to-many live video shopping that multiple shoppers can watch and participate in. 

In a one-to-one session, the shopper and retailer can discuss what the shopper is looking for, and the retailer can provide more information about the product. This type of session is great for getting personalized recommendations and advice.

In one-to-many live video shopping, multiple shoppers can watch as the retailer demonstrates products and answers questions. This session is great for getting general information about products and seeing how they work. Live video shopping platforms are a great way to shop because they provide shoppers with an engaged and interactive shopping experience.

What Are the Benefits of Live Video Shopping Platforms?

There are many benefits of live video shopping platforms. Some of the specific benefits of live video shopping platforms include for both shoppers and retailers:

  • On-demand styling sessions that allow shoppers to get personalized recommendations
  • Boost the rate of conversion by providing a more personal shopping experience
  • Increased customer satisfaction by providing transparency and customer service
  • Reduced return rates by allowing shoppers to see the product in action before purchase
  • Increased brand awareness because retailers can reach a larger audience with live video shopping platforms
  • Lessen the number of abandoned shopping carts by allowing shoppers to get their questions answered in real-time
  • Boost average order value (AOV) by up to 50% because shoppers are more likely to add items to their carts when they can see them in action

The Top 7 Best Live Video Shopping Platforms

To help you choose the best platform for your business, we’ve compiled a list of the top 7 live video shopping platforms.

1. Shoply

 

Source: Shoply

Shoply is a live commerce platform that helps businesses boost their online sales by providing shoppable videos that can be shared on multiple websites, online stores, and social media channels. Shoply also provides detailed analytics so you can see how your videos are performing and make necessary changes to improve your results.

With Shoply, you can easily control your video content and ensure that it is always up-to-date and compatible with different devices.

In addition, the platform makes it easy to capture leads and track conversions, making it an essential tool for any business looking to boost its online sales. Whether a small business or a large corporation, Shoply can help you take your online sales to the next level.

Pricing: Available on request.

Notable Features

  • Widgets and buttons can be personalized to suit the shopper’s need
  • Live Shopping page manager interface to keep track of shopping activity
  • Interface for Open Media
  • Clips from product pages
  • Video interface for both landscape and portrait modes 
  • Open tab and mini video player
  • Up to four products can be displayed on-screen to compare and contrast items quickly before buying
  • Viewers of Concurrent Live can choose to display or hide content.
  • Polls and live chat features provide an easy way to stay engaged in conversations
  • Obtaining Email Addresses from Visitors
  • Detailed analytics to track performance
  • The conversion process on Shoply is seamless – allowing shoppers to add items to their cart, checkout, and even make appointments without ever having to leave the site.

Summary

Shoply is a livestream shopping platform that enables retailers to sell their products in a more engaging and personal way. Shoply’s live and replay sessions allow customers to see products being used and explained in real-time, while product clips let them view demonstrations of products on product pages.

Shoply’s advanced customization features make it easy to tailor the platform to each retailer’s specific needs. Additionally, Shoply’s deep software integrations enable retailers to display content on multiple websites in parallel.

There is also an option to display content on a separate dedicated website with private access. Retailers can choose from various storage capacities based on the available subscription plans, and the number of admins increases as you upgrade.

Shoply’s help center and customer support are always available to assist retailers with any questions. Premium customer support is also available for an additional fee.

Things to Watch out For:

  • A free trial is not available
  • Some features are only available on top-tier subscription plans.

2. Whisbi

Source: Whisbi 

Whisbi is a live video shopping platform that offers a one-to-many feature for engaging customers in interactive video and text chat. The platform provides a one-to-one live video chat option for more personal customer support.

This makes Whisbi an advanced alternative to a typical chatbot. Many of their success stories are in automotive, banking and insurance, telecom, and electronics, where customers require more hands-on customer support than traditional channels may allow.

The interactions are more natural, allowing businesses to quickly build rapport and trust with their audience. This, in turn, creates opportunities for upselling and cross-selling products and services. 

As the customer demand for more personalized and responsive service increases, Whisbi provides businesses with the tools they need to meet those expectations.

Pricing: Get a demo or request pricing to get started.

Notable Features

  • Lead generation using the conversational interface
  • Session synchronization and call recording feature ensure that all interactions are seamlessly coordinated and compliant with regulations.
  • Telephony integration allows agents to connect with leads quickly and easily.
  • Data capture and two-way media sharing capabilities.
  • Video closing tools help improve the user experience by providing real-time product demonstrations.
  • You can easily collect customer data and sync it with your CRM in real-time.
  • Voice over Internet Protocol (VoIP) is built into the platform to save on call costs.
  • Call schedule to book appointments with customers who cannot have a sales conversation on the spot.

Summary

Whisbi is a personalized live commerce platform that helps businesses improve the buying experience and boost NPS. It offers industry-specific solutions that prioritize one-to-one customer engagement and are easy to implement.

Whisbi also has a mobile-first interface and shopping cart integration. Live chat solutions are also available. Overall, Whisbi is an effective solution for businesses that want to increase operational efficiency and improve the customer experience.

Things to Watch out For:

  • Customization choices are limited.
  • It takes time to implement.
  • Customer data analytics needs to be more in-depth.

3. Giosg

Source: Giosg 

Giosg is a Finnish SaaS company that provides a live shopping solution that humanizes your entire online experience. With Giosg, you can reach new sales levels by connecting with your customers and providing a customized, targeted, and engaging shopping experience.

Giosg is perfect for businesses in the real estate, retail, automotive, and lead generation sectors. With Giosg, you can promote your products and services, target specific customers, and engage them with a personalized shopping experience with one-on-one video calls or one-to-many live streams.

Giosg is one of the most advanced live shopping solutions on the market today. It offers an AI-powered live chatbot, real-time customer profiling, and a custom video player that allows you to create a truly unique shopping experience for your customers.

Pricing: It offers four pricing plans from €49/month to €499/month. You can also contact sales for custom pricing.

Notable Features

  • 24/7 support via Help Centre, email, and chat.
  • The Live shopping feature allows customers to purchase products directly from the chat window.
  • The interaction builder lets businesses create custom chatbot interactions for their website or app.
  • Video call features enable companies to connect with customers one-on-one or one-to-many.
  • You can create a shoppable video for your website or blog.
  • Leads are automatically routed to the appropriate sales or support agent.
  • 30+ strategies for reaching your target audience with the right content at the right time.

Summary

Giosg live shopping solution is flexible, allowing full customization to meet your business needs. You can re-purpose video material into shoppable videos with ease. This great e-commerce solution comes with consultation and dedicated customer support. You also get advanced visitor targeting to reach the right audience.

The complete set of e-commerce tools makes it easy to sell products and services online. Live chat and targeted pop-ups help you engage with customers in real-time. Product recommendation quizzes allow customers to find the perfect product for their needs. 

Overall, Giosg provides a comprehensive solution for all your e-commerce needs.

Things to Watch out For:

  • Integrations to external reporting systems still need to be included.
  • Limited video analytics

4. Klarna

Source: Klarna 

Klarna is a quickly growing fintech company that offers merchants solutions to build better online experiences and drive more conversions. One of their most popular solutions is the chatbot tool, which allows shoppers to connect with a live shopping assistant to get help with their purchases.

This tool brings the personal touch of real human interactions to e-commerce, promoting new drops and helping people shop confidently and efficiently.

This comprehensive approach allows merchants to know their customers better and keep them coming back again and again. Klarna’s one-to-many and one-to-one solutions quickly become the go-to choice for merchants looking to improve their online conversion rates.

Pricing: Contact sales for detailed pricing information.

Notable Features

  • Offers one-to-many and one-to-one solutions.
  • The chatbot tool allows shoppers to connect with a live shopping assistant as if they were in a store.
  • It helps merchants know their customers better and keep them coming back with targeted content and personalized recommendations.
  • A comprehensive approach that includes payment methods, marketing solutions, sales channels, and a merchant portal.
  • Quick and easy integration.
  • You can create stories with Klarna’s shoppable product videos.
  • Brands can provide pre-recorded product videos.

Summary

Klarna is a revolutionary new way to keep in touch with your customers and allow them to pay for purchases. With Klarna, you can integrate with Shopify to provide a seamless shopping experience for your customers. Klarna offers a video chat with in-store assistants for a more personalized shopping experience.

In addition, Klarna allows you to add your logo to the live stream, so your brand is front and center. And, of course, customers can pay with Klarna at checkout. With Klarna, you can provide a truly unique and engaging shopping experience for your customers.

Things to Watch out For:

  • It does not support audience targeting.
  • The Klarna live shopping experience does not include checking out or adding products to the cart.

5. Bambuser

Source: Bambuser 

Bambuser is a live video shopping SaaS that offers incredible stats like a 36% average add-to-cart rate. Bambuser primarily offers one-to-many live shopping experiences but can also support one-to-one live commerce.

The focus is mainly on live streaming, but Bambuser live streams can also be cross-posted to social channels for further reach. This makes it a powerful tool for retailers who want to extend their reach and deepen customer engagement. 

Thanks to the high quality of the live streams, shoppers can feel confident making purchase decisions, even without physically being in the store. And because of the convenient add-to-cart features, they can do so without hassle. This makes Bambuser a win-win for both retailers and shoppers alike.

Pricing: There are three pricing plans: Lite, Standard, and Enterprise, and pricing details can be obtained by contacting sales.

Notable Features

  • Offers  One-to-Many and a One-to-One Live Video Shopping solution
  • Boost sales and traffic on your website
  • Maximize Business D2C strategy
  • Video consultations for personal shopping and customer care.
  • Dynamic product display and add-to-cart.
  • Split screen.
  • It has a customized player design.
  • High-quality video technology
  • Dual hosting

Summary

Bambuser is a live-streaming video platform that allows you to create and share high-definition video content in real time. With Bambuser, you can edit and download your video material for later use or integrate it with e-commerce platforms for live shopping events.

The platform also has a chatbot and instant shopping capabilities to connect with your audience and make purchases during a live event. Whether you’re sharing a product demonstration, a behind-the-scenes look at your business, or simply streaming live content for entertainment, Bambuser makes it easy to create and share engaging video content with the world.

Things to Watch out For:

  • Membership is expensive.
  • The basic package does not offer a live chat option.

6. Facebook Live

Source: Facebook Live

If you’re a creator on Facebook, you’re likely already familiar with Facebook Live. But did you know that you can use it for live shopping? With Facebook Live, you can share product demonstrations, show off new products, and even take your customers on a store tour.

Best of all, because Facebook Live is integrated with Facebook’s massive social network, you can reach a vast audience with your live shopping content.

Plus, it’s a more efficient way to sell products since you only have to feature one item at a time. Customers can get all the information they need about a product without feeling overwhelmed. You can always add a call-to-action at the end of your live stream to encourage viewers to purchase the product.

Pricing: Free

Notable Features

  • There is a low entry barrier.
  • Easily display your product.
  • Notifications for live streaming are included.
  • Increase sales dramatically.
  • Increases your organic reach on Facebook.
  • It is more cost-efficient.

Summary

Facebook Live shopping is a free service that allows Facebook users to shop for products via live video. Facebook provides businesses with analytics to track the success of their live shopping sessions, and fans are notified when a live stream is about to begin. 

Live video shopping sessions are also archived so that they are used at a later stage. This makes Facebook Live shopping an ideal way for businesses to reach out to potential customers and generate sales.

Things to Watch out For:

  • The user experience could be more intuitive.
  • There are no one-on-one video choices.
  • Viewers cannot interact with a video embedded on your website.
  • It is more challenging to direct customers to one’s website.
  • There is no targeting (addresses all viewers)
  • Facebook ads will be displayed on the screen.

7. Instagram Live

Source: Instagram Live

Another social media platform that is perfect for live shopping is Instagram. With over one billion monthly active users, Instagram gives businesses a huge potential customer base to reach with their live shopping content.

Moreover, because Facebook owns Instagram, businesses can use the same tools to track the success of their live shopping sessions on both platforms. This includes analytics to track views, comments, and shares and the ability to archive live sessions for later use.

Pricing: Free

Notable Features

  • Multiple hosts are allowed on a single live stream, allowing brands to reach a wider audience.
  • Partner brands can be featured on a live stream, increasing engagement and reach.
  • Ability to customize your video with face filters, question stickers, and other content. This makes it easy to add personality and interact with viewers in real time.
  • Instagram Live supports images and videos so that you can create a rich and engaging visual experience for your viewers.
  • Instagram Live offers real-time engagement with viewers, allowing you to answer questions and make comments.

Summary

Instagram live shopping is a great way to take advantage of Instagram’s vast user base and reach out to potential customers. 

Instagram live shopping offers in-app purchases, access to analytics via Facebook’s Business Page, and the ability to take advantage of Facebook’s Business Page. It is easy to collaborate with other content creators and free to use.

Things to Watch out For:

  • Only available on mobile devices; does not support third-party video streaming services.
  • It is more challenging to direct customers to one’s website.
  • Purchases made in-app (does not drive traffic to own website)
  • There are no one-on-one video choices.

How to Choose the Right Live Video Shopping Platform for You

Now that you know more about the best live video shopping platforms, it’s time to choose the right one for your business. Here are some factors to consider:

Types of Products

Platforms vary in terms of the types of products they offer. Consider what kind of product you’re interested in buying or selling before deciding. 

Audience Reach

The success of your live video shopping depends on how many people you can reach. It is important to take note of the size and demographic of the platform’s user base before making a decision.

Costs & Fees

Each platform has different fees associated with using their service, so it’s important to research and compare costs before signing up for one. Some live video shopping platforms are known for their lower prices, while others offer a more premium experience.

Customer Support

Make sure to look for customer support options when choosing a platform. You want to ensure that any questions or problems you have can be answered quickly and efficiently.

Features & Tools

Determine whether the platform offers any features that are particularly important to you. For example, some platforms allow you to save items in your “cart” to purchase them later, while others let you share them with friends or family.

Look for features such as analytics, collaboration, customization options, video quality and more to make your experience more efficient and effective.

Reviews

Finally, it’s always a good idea to take a look at the reviews of any live video shopping platform you’re considering. Reviews can help you get an idea of how satisfied customers are with their experiences and give you insight into any issues that may arise.

Choosing the right live video shopping platform for your business is essential for success. By following these tips and taking the time to do your research, you’ll be well on your way to finding the platform that best suits your needs.

Conclusion

There are many great live video shopping platforms available, each with unique features and advantages. The right platform for you will depend on your specific needs and preferences. However, some stand out from the rest due to their outstanding quality, customer service, ease of use, and more.

If you’re looking for the best live video shopping experience, consider ShoplyTV or Klarna. Both offer a variety of features and tools to make shopping easier, faster, and more enjoyable. Instagram Live is an excellent choice for free access to the latest products and deals.

No matter which live video shopping platform you choose, you’re sure to find something that fits your needs. Best of luck!

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