8 Professional Semrush Alternatives for Effective Digital Marketing

Digital marketing is a rapidly evolving profession. Every day, new tools and tactics are released. As a result, keeping up with the newest trends and innovations in this field can be challenging. Many businesses employ digital marketing tools like Semrush, which are used by experts, to remain ahead of the competition. 

However, there are a number of decent Semrush alternatives that offer comparable features and functionalities but cost much less. 

In this post, we’ll discuss 8 of the top digital marketing Semrush alternatives on the market right now, so you can confidently select the correct solution for your organization. 

Each of these tools, from rigorous keyword research and analysis to precise social media analytics, may assist you in creating efficient digital marketing campaigns that optimize your return on investment. 

We’ll also provide you with ideas and guidance on how to get the most out of each instrument, as well as costs for you to compare. With the correct Semrush alternative, you can ensure that your digital marketing activities have the most potential impact without breaking the wallet. Keep reading to find out!

What Is Semrush?

Semrush is a digital marketing software with many capabilities to help improve the website and market presence. Users can benchmark their own website traffic compared to their competitors, giving valuable information like estimated total traffic, top traffic sources, bounce rate, time on page, and more. 

Plus, Semrush’s competitive analysis allows users to quickly and easily compare up to five competitors side by side and quickly identify gaps in keyword strategies that they can start targeting with their own site. 

With access to over 23 billion keywords from 130 countries and the ability to audit websites based on 130+ checks, create PPC campaigns, track competitor data, schedule content for social media, and run white-label reports; there are many ways Semrush can support an SEO strategy and take it to new heights.

Features of Semrush

SEMrush provides several features that help businesses better understand the digital landscape, such as researching competitors, getting keyword ideas, monitoring your SEO performance, and generating detailed reports.

Additionally, Semrush offers tools for content marketing and advertising management; allowing users to analyze their organic reach and examine which channels are currently driving traffic to their website. 

From keyword rankings to monitoring of competitor campaigns; Semrush helps bridge the gap between data analytics knowledge and actionable insights into a profitable strategy. 

By facilitating access to granular information from various sources, setting achievable goals becomes easier than ever before; promoting growth strategies that are tailor-made for each business’s unique traffic requirements. 

Furthermore, its integration with Adwords & Google Analytics allows users access to real-time updates on how visitors interact with sites & content ensuring quick response time to spikes or dips in search popularity.

Why Businesses May Want to Consider SEMrush Alternatives

There are plenty of reasons businesses might want to explore SEMrush alternatives. For one, the subscription-based pricing model can be cost-prohibitive for some companies. 

Additionally, the platform offers a 7-day free trial, so businesses may decide to form an alternative with a month free trial and cash back guarantee like SpyFu.

Another potential drawback is that SEMrush may not be as intuitive or user-friendly as some other marketing tools on the market. This can make it difficult for non-tech-savvy users to get the most out of the platform. 

Finally, businesses looking for a more holistic approach to their digital marketing strategy may consider alternatives if the features ideal for their brand are not offered by Semrush.

If any of these factors are deterrents for your business, rest assured that there are plenty of great SEMrush alternatives out there. A few standouts include Moz Pro, Ahrefs, and SpyFu – all of which offer similar functionality but with different price points and feature sets. 

So take your time doing your research to find the perfect fit for your business needs!

8 Professional Semrush Alternatives for 2023

The array of options for online Semrush tool sets and pricing levels can be overwhelming, so it’s important to understand the advantages and disadvantages of each alternative relative to what SEMrush offers. Hence, here is a review of the best Semrush alternatives for 2023.

1. Ahrefs

Ahrefs is an exceptional Semrush alternative in 2023. It offers core features such as a health score, domain rating, referring domains, and backlinks. It provides organic traffic and keyword analysis that enables users to identify thousands of great keyword ideas, rank difficulty, and traffic potential. 

Ahrefs has a clickstream data feature, that refines search volumes on a monthly basis to keep them up-to-date. Moreover, Ahrefs gives access to its KD (Keyword Difficulty) Score,  which calculates how difficult it is to rank your keyword based on the current top-ranking pages. 

For an even deeper insight into SERP Overview & Positions History Ahrefs also provides insights specific to ten different search engines, including YouTube, Amazon, Bing, and Yandex, among others. Professional Semrush alternatives have never been easier!

Pricing: Starts at $99 per month.

Notable Features

  • Webmaster Tools
  • Backlink Checker
  • Broken Link Checker
  • Website Authority Checker
  • Keyword Generator
  • YouTube Keyword Tool
  • Amazon Keyword Tool
  • Bing Keyword Tool
  • SERP Checker
  • SEO Toolbar
  • WordPress Plugin
  • Keyword Rank Checker
  • Keyword Difficulty Checker
  • Website Checker


Ahrefs offers a professional Semrush alternative in 2023 with a range of competitive features. Monitor your competitor’s publishing frequency and discover broken link-building opportunities by topic. 

Owning SERP features can be beneficial for any page. Take advantage of Ahrefs’ Rank Tracker and get data on thirteen SERP features, including featured snippets, site links, video results, and more. The Rank Tracker also tracks your Google ranking on desktop and mobile across 170 countries. 

Search for pages that have high organic traffic but not many or no backlinks to get an edge over your competitors. Ahrefs combines powerful tracking tools to provide the best Semrush alternative, offering you invaluable insights into your website traffic, traffic value, domain rating, referring domains’ social shares, several languages, word count, platform, publication date, and page status.

Watch out for: It has no free option and is quite expensive, which may discourage small businesses on a low budget.

2. Moz Pro

Moz Pro is an incredible alternative to Semrush and a reliable SEO tool that provides robust keyword research capabilities, accurate domain metrics, and helpful site optimization features. 

It allows users to efficiently monitor search engine rankings, track the competition, and sort pages by their page optimization score. 

Furthermore, Moz Pro enables you to create custom reports so you can easily view and export them into PDFs or CSVs containing data from search rankings, links, site crawls, and even competitor analysis. All of this makes Moz Pro a must-have SEO tool for any online business looking to reach its goals faster.

Pricing: Ranges from $69 to $419 per month when billed annually, depending on the plan chosen.

Notable Features

  • Site Audit
  • Rank Tracking
  • Keywords Research
  • Backlink Analysis
  • Custom Report
  • On-page Optimization
  • Report Template
  • Technical SEO
  • SEO Alerting
  • Competitor Analysis


If you’re looking for an incredible alternative to Semrush, Moz Pro is the perfect solution. Boasting powerful link analysis and competitive ranking metrics, it allows you to quickly and confidently measure your website’s SEO standing. 

In addition, its easy-to-use drag-and-drop functionality allows users to create their own branded reports with minimal effort. 

Even better, Moz Pro sends out instantaneous notifications should any serious issues or changes arise that might affect your SEO health – ensuring you’re always kept in the loop when it comes to search engine optimization.

Watch out for: The pricing is expensive compared to the available features and competitors.

3. Serpstat

Serpstat is an amazing alternative to Semrush for SEO and PPC professionals, marketing experts, and digital agencies alike. It revolutionizes the way data analysis is done by offering over 50 tools in one service. 

With this tool, it’s possible to conduct a comprehensive site analysis and analyze competitors, collect relevant keywords and backlinks, do audits, and track rankings – all with just a few clicks of the button!

 Additionally, it allows users to carry out in-depth competitor research to find estimated budgets and organic traffic, plus see the ads that competitors are running. 

When it comes to keywords, there’s no limit; it can analyze up to 100,000 different ones. When used correctly, Serpstat ensures that you’ll have all your analytics carried out quickly leaving more time for other activities down the line.

Pricing: Starts at $55 per month to $399 when billed annually.

Notable Features

  • Competitor Analysis
  • Keyword Research
  • Rank Tracker
  • Backlink Analysis
  • Site Audit
  • Page Audit
  • API features
  • Keyword Clustering
  • Text Analysis
  • API and Integration


Serpstat offers users several beneficial tools for website optimization and visibility. With the quick and extensive audit of any page or site, you can discover technical issues affecting optimization with results presented in priority order, along with recommendations. 

The clustering tool allows you to easily organize large volumes of keywords and automatically integrate data from other platforms through their API access. Additionally, Serpstat provides a powerful team management mode that allows collaboration on joint projects while monitoring usage and analytics.

Watch out for: It can be overwhelming for first-time users.

4.SE Ranking

SE Ranking is a great professional Semrush alternative. This powerful rank-tracking tool enables you to analyze the top 100 search results for any keyword, along with their dynamics. 

You can analyze any keyword against major SEO parameters and use the insights to drive your target audience toward your website by targeting relevant search queries. 

Additionally, you can dive deep into a specific website’s backlink profile and research your PPC competitors to evaluate what search queries they are targeting in paid ads and which ads work best for them. 

Run a website audit with SE Ranking to find every crucial and minor issue preventing your site from accessing top-ranking spots. Review the main parameters of a URL with this tool and get notified if anything changes on your page.

Pricing: Starts at $31.20 per month.

Notable Features

  • Keyword Rank Tracker
  • Website Audit
  • Backlink Monitor
  • On-Page SEO Checker
  • SERP Checker
  • NEW
  • Marketing and SEO Plan
  • Keyword Grouper
  • Keyword Research & Suggestions Tool
  • Competitor Analysis Tool
  • Website SEO Checker
  • Backlink Checker
  • Local Rank Tracker
  • Website Traffic Checker


SE Ranking helps to boost your brand’s visibility via White Label. It provides detailed SEO progress reports right in your inbox, which helps you track and make informed decisions. 

You can generate qualified leads through the various agency tools this software offers, including keyword segmentation, social media management, and estimations of ROI. 

Not only this, but the ability to easily collaborate with teammates and clients further enhances this Semrush alternative by allowing easy sharing and sending of view-only links. All these features make SE Ranking an appropriate choice for any ambitious business looking to maximize its website’s performance.

Watch out for: It may be challenging to get important information from the reports.

5. SpyFu

If you’re looking for a premier Semrush alternative to help you find the most advantageous spots in the crowded online marketplace, then SpyFu could be the perfect tool for you. It can provide a comprehensive analysis of your domain’s strengths and weaknesses versus its SEO and Google Ads competitors. 

For powerful insights into which keywords would convert best, SpyFu has PPC and SEO reports that cut out the guesswork by removing weak ones. 

Another prime feature is Google Ads Advisor, an exclusive AI-driven process that identifies opportunities in line with your competition’s success. 

With personalized recommendations and lightning-fast answers inside an easy-to-use framework, SpyFu could be the perfect way to unscramble your competitor’s puzzle and turn threats into opportunities.

Pricing: Starts at $16 per month when billed annually, although it has a one-month free trial and a money-back guarantee.

Notable Features

  • Keyword Overview
  • Related Keywords
  • Advertiser History
  • Ranking History and Tracking
  • Backlinks Outreach
  • Bulk Upload
  • SERP Analysis
  • Google Ads Advisor
  • Custom Lists
  • Compare Domains


SpyFu is the ultimate professional Semrush alternative for anyone looking for powerful search engine optimization software. 

With features like custom branded reporting and domain overview PDFs, SpyFu empowers users to gain in-depth insights into their competitors’ rankings and advertising strategies to create effective SEO tactics. 

Additionally, the easy-to-use interface makes utilizing all of SpyFu’s features a breeze, so marketers can quickly identify profitable opportunities and ensure they stay ahead of their competition. 

Whether you are starting from scratch or need detailed analytics on your SEO campaigns, SpyFu offers reliable data and is an excellent choice for any digital marketing endeavor.

Watch out for: It lacks some advanced features compared to its competitors.


WebCEO is a professional Semrush alternative for SEO experts, providing clients with 23 tools to do keyword research and check rankings, run in-depth SEO audits, monitor backlinks, and conduct a safe link-building/link detox. 

It integrates an impressive lead generation widget into sites where visitors can request an SEO report delivered with the user’s brand name or email address – making customer conversion a breeze. 

Furthermore, clients can be impressed by beautiful SEO reports branded with the company’s logo and style, and they can also be scheduled and customized. 

Other awesome features include traffic analysis, social analytics, competitor metrics, a DIY checklist, and quick domain analysis. In conclusion, WebCEO reigns supreme when it comes to being an impeccable Semrush alternative with its extensive range of features!

Pricing: Starts at $33 per month to $251 if paid annually. It also has a 14-day free trial.

Notable Features

  • Free Trial Overview
  • Rank Tracking
  • Keyword Research
  • SEO Content Research
  • Backlink Checker
  • Traffic Analysis
  • Social Analytics
  • Competitor Metrics
  • Toxic Link Checker
  • Site Audit


WebCEO is an all-in-one SEO platform that helps make website management efficient and smooth. 

Its suite of powerful tools offers an unrivaled level of functionality with 370+ search engines to check rankings, multitargeting in the rank tracker with any pricing plan, and white-label SEO tools on your own domain with no mention of WebCEO.

WebCEO also offers integration with Google Ads, Google Business Profile, and Google Search Console; an SEO audit to look at on-page and off-page factors influencing rankings; a tech audit to check site health and usability; social engagement metrics; social citations of a user’s page on social networks; and a tone of voice that is both informative and confident. 

Whether you are an expert in the field or a tech beginner, WebCEO can help you take full control of your website’s performance so you can drive better results.

Watch out for: It has limited social media tracking.

7. SEO PowerSuite

SEO PowerSuite is a powerful suite of tools that allows website owners to improve their search engine optimization efforts. 

With its many features, users can measure optimization rates of landing pages for target keywords, get specific optimization tips based on top-ranking competitors, track rankings across search engines, check competitor websites, improve content according to the latest SEO best practices, and run successful backlink campaigns.

SEO PowerSuite finds the best keywords for excellent ranking performance. Additionally, it enables users to target specific locations and optimize sites for keywords in any language. 

Whether someone wants to do global or local SEO (or both! ), they will have no issues with the advanced local search settings provided by this effective software tool. 

Furthermore, it gives website owners access to detailed stats on pages’ and backlinks’ popularity in various social networks such as Facebook, Twitter, Google+, LinkedIn, and Pinterest—plus an invaluable ability to unlock Google Analytics’ hidden data and have the “not provided” visits calculated with precision. 

Put together, these great capabilities make SEO PowerSuite a must-have solution for webmasters everywhere as an alternative to Semrush.

Pricing: Starts at $299 per year, it also has a free plan.

Notable Features

  • SERP Tracking and Analysis
  • Local Rank Tracker
  • Keyword Research Tool
  • Keyword Difficulty Checker
  • Toxic Backlink Removal
  • Site Edit
  • Page Speed Checker
  • SEO Content Optimizer
  • Backlink Analysis
  • SEO Report


SEO PowerSuite provides an advanced suite of features to help you ensure your search engine content remains friendly and relevant. 

With its integration into Google AdWords and Analytics accounts, you can obtain invaluable insights into the competition, traffic sources, keyword performance, backlinks, page visits, bounce rates, and CPCs—all of which are necessary to keep your website(s) up-to-date and visible. 

Furthermore, SEO PowerSuite helps you easily detect and analyze backlinks for any domain with access to highly accurate link monitoring capabilities that can break down the quality and penalty risk of each link. 

Plus, a well-trained customer service team is available 24/7 via live chat or email if you need any help navigating the software.

Watch out for: Users complained of too many emails, which made going through them cumbersome.

8. Metrics Watch

Metrics Watch offers a complete and comprehensive range of marketing reports that are sent directly to your email inbox. As an incredibly user-friendly service, Metrics Watch can quickly connect to Google Analytics, Google Docs, Google Ads, Facebook Pages, Google Sheets, and LinkedIn Pages. 

Additionally, you can edit and customize the reports with its simple “drag and drop” builder or use the existing report templates that are available. 

Furthermore, you obtain creative control over the branding of your reports by using your own logo and choosing custom colors, in addition to sending emails from your preferred address.

Pricing: Starts at $25 per month including a 14-day free trial without requiring a credit card

Notable Features

  • Email Reports
  • Real-time Alert


Metrics Watch has a helpful PPC markup function that allows users to easily add custom details to client reports. Altogether, Metrics Watch provides an efficient and reliable service that gives users easy access to detailed information without any difficulties or fuss.

Watch out for: The several emails can be overwhelming.

Final Conclusion

When it comes to efficient digital marketing, firms might generally profit from seriously exploring expert alternatives to Semrush. It’s possible that certain solutions will serve you better than others depending on your budget, the size of your business, and the exact feature sets you require for your SEO or other marketing strategies to be successful.

These computer programs have been modified in a planned way so that they can fulfill the requirements of the intended users. Businesses are able to boost the performance of their digital marketing initiatives while also reducing the amount of money they spend on them if they make use of the available alternatives and use strategies such as search engine optimization and content production.

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