Best SEO Tools That SEO Experts Actually Use in 2023

Becoming an expert in SEO is a lot more difficult than it seems. For that reason, the pros turn to some of the best SEO tools out there to help manage their strategy and create better optimization than ever before.

The problem is, there are so many tools to choose from. Which ones are worth giving a try and which can be avoided entirely? Here are some of the best SEO tools that the experts are actually going to use both now and in 2023.

1) Google Search Console

There are a lot of cool tools that Google allows you to make use of. Even better, many of those tools are totally free to use. One of those is Google Search Console, which allows you to not only monitor, but report on your website and its presence within the Google SERP.

It is quite easy to use. All you need to do is add a code to your website or by going through your Google Analytics dashboard and submit that your sitemap is up for indexing. The purpose of the code is to verify your website.

The cool thing is that while you don’t need it to appear in the search results, it allows you to control how your website is represented and how it gets indexed. It can also give you a better understanding of Google, as well as how you can better optimize it to help you garner higher results. For new websites, in particular, this is a crucial tool.

2) KWFinder

Any business online needs to ensure that the right keywords are being targeted. After all, those keywords are the niche in which your business garners search results. There is a lot of competition for shorter keywords, opening up lower levels of competition for long-tail keywords.

Using this SEO tool, you can find the best keywords and also run reports that focus on Search Engine Results Pages (SERP) and backlinks. There is also the Rank Tracker, allowing you to find out where your site ranks in that keyword niche and can track the improvement you show in that keyword.

On top of all of that, you can also get keyword ideas that you aren’t already making use of. Each keyword can make a difference, helping your website to rank more highly than ever before.

3) Ubersuggest

The best SEO tools out there are the ones that make an impact while saving you money. This free keyword finder works in two key ways. The first is in identifying the keywords that can help to improve your website. The second is through the intent tool, which shows the top short and long-tail phrases that users are searching for.

Despite being a free keyword tool, Ubersuggest will offer hundreds of different keyword suggestions. The detailed reports show things like competition, seasonal trends, CPC, keyword volume, and more. Part of optimizing your website means having accurate information to ensure that you are making the most of that data.

What makes Ubersuggest so great is that it can work for paid pay-per-click campaigns as well as organic SEO. Know which keywords are worth targeting, how competitive those keywords are, and how to make your website as optimal as possible.

4) SEMRush

There are multiple aspects to keep in mind when it comes to SEO tools. Whether it be the aforementioned results, finding the right SEO keywords, or finetuning your marketing efforts, each pillar is important.

SEMRush is critical for your marketing and is one of the preferred SEO tools within the SEO community. For starters, it allows for a quick assessment of your rankings, plus it allows for identifying new ranking opportunities and any changes.

Perhaps best of all, there is a tool that allows you to compare your website to a competitor. Better understand your traffic, search data, and how you stack up against the competition easily. There are also simple recommendations that allow you to finetune the performance of your website.

5) Answer the Public

Keywords are rightfully a focal point for any website but they won’t have much of an impact if you aren’t writing about the right topics. There are topics within each niche that can help to improve the quality and authority of your website.

Answer the Public helps you to find the best topics to cover for your blog. It creates content centered around specific keywords, allowing those pieces to rank better than they would otherwise. No matter the niche, you can find related content around keywords that cover the entire spectrum of the topic you have chosen.

This tool is particularly useful when it comes to outsourcing. Websites that use freelancers for their content can simply generate a topic list using Answer the Public. Best of all, it takes only a few minutes and will become one of your preferred SEO tools.

6) Moz Pro

We hear about the different features and components of a proper SEO strategy. But what about the software you’re using to pull everything off? One of the best SEO software options is Moz Pro, something that SEO specialists use regularly.

One of the best features of the software is the chat portal. When you have a question about an issue or simply use the software to the fullest effect, you can get the quick, helpful response that you need to get the right answer.

Downloading the Mozbar toolbar means that you can also see your website’s metrics when you are on any page. It is a great way to gain insight into what your competition is doing and what changes you can make to improve your own.

7) Ahrefs

Another critical aspect of finetuning your website is ensuring that the right keywords are being used. There are more than a few SEO keyword tools out there to choose from, but it is hard to dispute the track record of Ahrefs.

The site audit feature alone is one of the best singular SEO analysis tools out there. Using this tool, you can highlight the aspects of your website that need to be improved to rank more highly in those search results.

Ahrefs can also be used to figure out which backlinks are working best for your competitor, giving you a good starting point for your own site. There is also a tool that will find the content within your niche that is the most linked, giving you a complete overview of what is working for your page as well as where you can stand to improve.

8) Majestic

In terms of SEO marketing tools, it is hard to beat Majestic. One of the preferred options of the experts, it offers a ranking perspective like no other, to the tune of the top one million websites. Find out if your website makes the cut, see an overview of your site as a whole, find out the number of backlinks your website has, and so much more.

Majestic comes with a built-in keyword tool, allowing you to find the most optimal keywords. It also has a ranking tracker, site comparisons, referring domain count, trust flow, and all the important SEO metrics that your website needs to be the best it can be.

SEO marketing tools are a crucial part of getting your website to rank highly. Finding an SEO marketing tool that can deliver on all counts is a great place to start. Majestic is one of the preferred SEO marketing tools on the market today.

9) SEOQuake

Among the free SEO tools to choose from, SEOQuake offers some of the best solutions. It is simple to use, coming in the form of a Google Chrome extension. The extension works as an SEO checker, assessing external and internal links, conducting on-page audits, and even comparisons to see how you stack up against the competition.

The SEO dashboard is one of the simplest to read, making it great for those with limited time or SEO understanding. There is also an export feature that allows you to quickly download data and send it to other members of the team.

There are a lot of effective tools to choose from, but SEOQuake may be the best for those who understand the importance of analytics but don’t really know where to start. The SERP overlay allows for simple comparison, providing a more visual comparison than some other SEO tools.

10) Fat Rank

There are a few prominent SEO tools that come in the form of browser extensions. This Chrome extension is great for quickly and effortlessly analyzing the performance of your website. Stay on top of how your website is doing so that you can make the appropriate changes where necessary.

Part of what this tool offers is a ranking of each keyword that you implement. You can also add keywords into each search, finding out where you rank for each of your optimized keywords. If you don’t register in the top 100 results, Fat Rank will tell you that it isn’t optimized to rank.

Though it may not be a suite of tools like some of the others on the list, it is great for knowing where your keywords rank. Most importantly, it is free to use and can be implemented quickly and easily to help improve your keyword rankings.

11) Woorank

A lot of the best SEO tools include analysis. You need to know that what you are doing is working. If it doesn’t, making those changes can have a huge impact on your ability to rank highly for specific keywords, both short- and long-tail.

Woorank has options, both free and paid, that allow you to track and create reports on that marketing data. Check in on competitors to find out what keywords they are targeting, allowing for effective overlap between your keywords and theirs.

Woorank also shows what may be missing from your website, not only in terms of content but from a technical point of view as well. There are concise fixes provided for issues like downtime, security issues, providing guidelines, and duplicate content. Ensure that your website is humming from top to bottom, allowing it to rank more highly.

12) Serpstat

There are two ways to approach improving the optimization of your website. First, you can go the a la carte route, choosing different tools with different features. The second is to find an all-in-one platform that offers a litany of tools that can improve your website.

Serpstat is perfect for driving growth through content marketing, pay-per-click, and SEO marketing goals. It helps with managing your team, finding out what the competition is doing, and solving any SEO tasks put before you.

What makes Serpstat worth checking out is the impressive number of features. The Missing Keywords feature is a great one because it will find keywords that are being used by the competition that rank in the top 10, but only if you aren’t using them already.

13) Incognito Mode

This isn’t necessarily an SEO tool, but it is a cool perk to add to your repertoire. When you switch over to Incognito mode, you can do “clean” searches to gain a better understanding of what users will see and what results they will get when searching for particular keywords.

Even better, Google’s autofill option will suggest certain semantic keywords that will be optimal to use for your website. It is totally free and can be an invaluable tool to find out where you rank for specific keyword terms.

Make the Most of Your SEO

Though it doesn’t take rocket science to become the most effective SEO expert out there, it does take the right tools. With so many to choose from, you may feel lost when trying to find an SEO tool that makes sense for your needs.

Don’t feel lost any longer. A simple list of the best SEO tools that the experts are actually using can be hugely beneficial. Before long, you will see the difference that a properly optimized website can have on your business.

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