Have you ever wondered if your website is doing everything it can to attract visitors and increase sales? You may be surprised by the answer. Search engine optimization (SEO) can be a confusing topic, but even the most basic SEO strategies are likely to improve your online presence and generate more leads for your business.
You don’t need a huge budget or an army of tech experts — just some time and commitment. In this article, we’ll outline ten simple but effective ways and strategies for startups to optimize their websites for search engines.
Why is Having an SEO Strategy Important for Startup Companies?
It’s no secret that the internet has changed the way we do business. The majority of people now search online before they make a purchase or conduct any other kind of research. Google is by far the most popular search engine on earth, with over 90% market share in many countries. If your startup isn’t optimizing its website for Google, you could be missing out on leads and sales opportunities every day.
It’s also important to note that Google is constantly updating its algorithm. These changes can significantly affect how your website ranks in the search results, which means you should always be optimizing your strategy for the latest version of Google’s ranking factors.
10 SEO Strategies for Startup Companies
1. Set Your SEO Goals
Most startup companies are starting from scratch when it comes to SEO. Before diving headfirst into a strategy and beginning the process of setting up your site, you need to define your goals. The more specific and measurable those goals are, the better.
The most important thing here is not just knowing what your goal is going to be—it’s actually writing down what that goal is! You can run through a hundred different scenarios in your mind about how you want things to go, but until you put them down on paper and start putting them in action (no matter how small), nothing is going to happen.
Once you have set these tangible goals for yourself as an SEO expert for startups, there are certain things that should be considered:
- Be ambitious but realistic in terms of expectations—don’t try and do too much at once. Instead, focus on one thing at a time, build on successes, don’t get discouraged when things don’t work out immediately, and stay focused on doing one thing right before moving on to another task or project.
- Make sure all stakeholders know what they’re supposed to do—this will help prevent confusion or miscommunication later down the road.
- Stay organized throughout this entire process by keeping track of everything related specifically back towards this goal. For example, keep track of all keywords used within documents as well as any changes made throughout various stages
2. Create a Basic Measurement System
The first thing you need to do is set up a basic measurement system. You should define your goals, your metrics, and the KPIs that will help you achieve those goals. Define how you’ll measure conversion rates and conversion funnels.
Your goals should be specific (and measurable) enough that they can be easily tracked with Google Analytics or another web analytics tool. For example: “increase brand awareness.” This is not specific enough because it’s hard to measure in terms of how many people will know about your brand after one campaign versus another. Instead, try something like “increase traffic to our website by 10% in three months.”
The next step is to define your KPIs. These are the metrics you’ll use to measure your goals. For example, if one of your goals is to increase brand awareness, then a KPI might be website traffic. You might also have conversion funnels set up in Google Analytics or another analytics tool so that you can track each step of the funnel—such as visiting your website, signing up for an email newsletter, and visiting again within 30 days.
3. Fix Technical SEO Issues by Crawling Your Website
Once you’ve done the necessary legwork to understand who your users are and what they’re searching for, you’ll want to crawl your website and fix any technical SEO issues that might be holding you back from ranking. This is a crucial step that many business owners overlook.
To do this, we recommend Screaming Frog (a paid tool) or Deep Crawl (a free alternative). Both tools allow you to run an audit of any given domain’s technical SEO, identify errors, fix them by filling in missing meta tags or by identifying pages with broken links, and then re-crawl your site to see if the changes have improved its performance in search engines.
You should also check Google Search Console regularly while doing all of this other work so that you can identify crawl errors and indexation errors—which are the equivalent of 404 Page Not Found errors but specific only to Google sites—and then fix them accordingly so that they don’t affect how well your site ranks in search results.
4. Check All the User Experience (UX) Aspects of Your Website
User experience is your website’s performance and ease of use. It’s the interface between users and their digital services, products, or information—in other words, how people feel about using your site or app. A good UX will help users understand what you do and why it matters to them.
It should also provide a strong sense of value for them to come back again later. This can be done through well-written copy that explains complex concepts clearly, as well as design elements like navigational menus that make it easy for visitors to find what they need quickly.
The first thing that you should do is check to make sure that your website is mobile-friendly. In 2016, Google announced that they would be using their mobile ranking algorithm as the primary source of determining how sites rank in their search results—and this has had a huge impact on how well websites perform in organic listings.
5. Perform On-page Optimization
On-page optimization is a critical part of your SEO strategy. It’s the process of optimizing your website to improve your search engine rankings. It’s important to know that on-page SEO is not a one-time thing; it’s an ongoing process that will help you grow your business and increase traffic over time.
Startup companies can benefit from on-page optimization because it helps with visibility, authority, and trustworthiness in the eyes of search engines by improving the quality and relevance of their content – which ultimately leads to more visitors (and clients).
The best way to start on-page optimization is by using the right tools and understanding what they do. You can use a site audit tool, like Google Search Console (formerly known as Google Webmaster Tools), to find issues with your website. This will help you identify any problems with design, content, or user experience that could be affecting your search engine rankings.
6. Examine Opportunities in Branded Search
If you want to get a leg up on the competition, there’s no better way than by monitoring what your competitors are doing. You can use this information both to see what they’re doing well and determine how you can improve upon their strategy (and vice versa). This is especially important if your competitors are getting more traffic than you are.
If you don’t already have a Google Alert set up, open an account and create an alert for any term related to your business. Once you’ve got that set up, check in on it periodically. If something catches your eye—like if someone is using a particular term in their content that hasn’t been covered by anyone else yet—make note of it so that you can take advantage of the opportunity yourself later on down the line!
7. Discover Long-tail Keywords to Rank For
So you’ve got a business, and you want it to get noticed. One of the best ways to do this is by ranking for keywords on Google and Bing. But let’s face it – if you’re a startup, it can be tough to spend lots of money on SEO keyword research.
That’s why we suggest that you try out long-tail keyword research. It can be a great way to find niche marketplaces where you can get more traffic and conversions without having to pay for ads or hire expensive SEO agencies.
How do startups find long-tail keywords that will help them rank highly in search engines? Here are three ways:
- Find keywords in your industry and see what sort of content is already ranking for them. For example, if you’re in the digital marketing field, try searching for “Google Analytics” or “SEO.”
- Use Google Trends to see which keywords are trending upwards. You can also use this tool to find long-tail keywords by filtering out the most popular ones that aren’t relevant to your business.
- Use Google Keyword Planner to find keywords that are relevant and popular in your industry.
8. Prioritize Opportunities for Content Around Your Work
It’s no secret that content is the foundation of your SEO strategy, which is why it’s important to prioritize it. The first step in creating a solid content strategy should be determining your goals for each piece of content you create. Your goals should include attracting new customers and keeping your existing ones engaged, building trust with potential clients, and helping you rank higher in search results.
After you’ve determined what kind of content you need to create and what its purpose is, the next step is creating a plan for how you’re going to make it happen—and when!
It’s important to have a schedule for your content creation and distribution, so you know exactly when you need to start working on it and when each piece will be published. If you’re creating a new blog post or video, for example, you’ll need at least one day to write the post (if not more), another day or two to edit it before publishing, then another day or two after that for sharing on social media and promoting via email.
9. Get More Traffic, Sales, and Customers by Building Backlinks
You should have a good understanding of how to build backlinks to your website. You can also get influencer amplification by reaching out to influencers, who will share your content on their social media profiles and blogs. Focus on getting links from high-quality websites, authoritative websites, and websites with a lot of traffic and backlinks.
You should also have a web page dedicated to your email list and a signup form embedded in it. You can also use an autoresponder service like MailChimp, which will send out automated emails when someone signs up for your list.
Send out one or two emails per week with new content from your blog. You can also send out an email to your list asking them to share a post on social media, as well as let you know any feedback they have. You should be doing this with every email you send out to your list.
10. Stay Up-to-Date on SEO and Google Updates
If you want to stay ahead of the curve, it’s important to keep up-to-date on SEO news, trends, and Google updates. This way, you’ll know when Google releases a new algorithm update or makes a change that could affect your rankings.
There are many ways in which Google can affect your SEO efforts. They can make changes to their algorithm (known as an “update”), they can introduce new features to search results pages (“SERPs”), they can add new content types or formats to SERPs (such as knowledge panels), and so on.
It’s worth knowing what these changes are so that you can take action accordingly – for example by improving your website’s quality score or adding more links – rather than being caught off guard by them later down the line!
Frequently Asked Questions (FAQs)
Can social media impact an SEO campaign?
Yes, social media can be a ranking factor. Google has confirmed that they use social signals to determine the quality of a page, and there is also evidence that they use these signals as part of their algorithm.
This means that having a strong presence on social media can help you rank better in search results! But, it’s important to remember that social media is just one factor in the overall ranking algorithm. There are many other factors that Google considers when determining your page’s quality.
Is’t SEO too competitive for small businesses?
SEO isn’t too competitive for startups. It’s true that you have to work harder to get noticed in search results, but there are plenty of opportunities for startups if they know how to play the game.
Startups need to focus on getting found by their target audience, not just anyone with a smartphone! When it comes down to it, SEO is just a numbers game: the more people who see your content in search results, the more likely they are to click through and visit your site!
Is SEO cost-effective for startups?
SEO isn’t too expensive for startups. It depends on what type of business you have and whether or not you have the technical skills to manage your SEO efforts in-house. If you’re a startup with limited resources, you should definitely consider outsourcing your SEO work to an agency that can handle it for you! The key to cost-effective SEO is to hire a qualified agency that has experience working with startups.
An agency that understands the value of your business and how important it is for them to be found online will work with you on an hourly basis rather than charging you a flat fee upfront. This way, they can provide ongoing support as needed and make adjustments if necessary without additional costs.
If you are trying to rank for competitive keywords, can thin content help?
It depends on the keyword. If a search term is really competitive, it’s unlikely that you can rank for it without having “meaty” content. But if the keyword isn’t very competitive and has low search volume, then yes, thin content could potentially rank well. This is because search engines are smart.
They know that a website with thin content probably isn’t going to be as useful to searchers, so they won’t rank it as highly. If you want to rank for competitive keywords, then you need to make sure that your site has enough content and variety so that users can find what they need on it.
Google keeps changing its search algorithm—does that mean it’s too hard to keep up with?
No, it’s not too hard to keep up. The algorithm changes often, but the basic principles of SEO don’t change. Google wants to give searchers what they want: quality content that answers their questions and helps them find what they need quickly and easily. If you follow these principles when creating your site, then you will be able to stay ahead of the curve even when Google updates its algorithm.
The only way to stay ahead is by staying on top of your game. This means reading articles, learning from experts, and constantly experimenting with new ideas. You should also keep an eye on what’s happening in the world of SEO so that you can stay informed about what Google wants and how it measures success.
Does bounce rate influence search engine rankings?
Yes, it does. A high bounce rate can have a negative impact on your rankings because Google wants to show users the most relevant and useful results.
If people are only staying on your site for a few seconds before clicking off again (or if they click from your site to another one), this means that they either didn’t find what they were looking for or weren’t impressed enough with what you had to offer. Either way, it makes sense for Google not to rank you highly in search results because it shows that people aren’t interested in what you have to say.
Do SEO efforts really take 6 months to produce results?
No. In fact, the right SEO strategy can bring results within weeks or even days of implementation. However, many people make the mistake of thinking they can do their own SEO and see instant results—and this is simply not true. Without knowing what you’re doing (or how to do it properly), your efforts will be fruitless or at least ineffective.
What is a good strategy for building links to my startup?
Link-building is one of the most important aspects of SEO. It’s also one of the most time-consuming and difficult to do properly. There are a lot of different strategies for building links, but we would recommend starting with inbound link building (i.e., writing helpful, valuable content that people want to link to).
It may not be as quick or flashy as other options, but it will help you establish your authority in your industry over time. The more you can get other people to talk about your brand, the better.
Which is more important: creating blog posts or building landing pages?
This depends on your business. If you’re in an industry where people are looking for product information and reviews, it may be more valuable to produce landing pages with that content. On the other hand, if you’re trying to establish yourself as an authority in your space, then blog posts can be helpful for getting links back to your site and driving traffic from search engines like Google.
If you’re just starting out with your business, SEO can seem like a daunting task. But it doesn’t have to be! Start by choosing one or two of these strategies and seeing how they work for you. Then add more as you get more comfortable with what works best for your brand and website. We hope that our advice helps you get started with your own SEO campaign and start ranking higher in search results today!