While having a well-designed and professional-looking website is important for virtually any business in this digital age, arguably, it’s even more important for SaaS businesses.
In the SaaS business, you are not selling a physical product, so having a convincing online presence is a must.
Your clients would only purchase or subscribe from a brand they can trust, and for SaaS business, it’s quite likely your website will be the first touchpoint a prospective client will have with your brand.
If your website is aesthetically pleasing, informative, and reliable, they might be more interested to learn more about your business, your SaaS product, and hopefully, be a subscriber.
On the other hand, if your website is clunky and poorly designed, they may perceive your business as untrustworthy, and they may look elsewhere.
Fortunately, nowadays, building a professional website is much easier and more affordable than ever. There are so many affordable, high-quality web design companies available in the market, and there’s no shortage of options you can choose for your SaaS business.
Yet, how should you choose the best possible partner for building your SaaS website?
In this article, we will review 7 of the best web design companies for SaaS business, but let us begin by discussing what makes a good SaaS website.
Important Features of a Good SaaS Website
It’s important to understand that there are unique features that are must-haves in a SaaS website that might not be necessary on regular websites.
So, before anything else, and so we are on the same page, let us first discuss the key criteria of a good SaaS website:
1. An optimal product page
A very important feature all good SaaS websites should have is a product page (typically combined with the homepage) that clearly communicates:
- What the SaaS product is
- What the product toed
- Key features of the product
- Use case
- Important statistics/data you can showcase
Add more relevant information as needed, but be careful not to make this page too cluttered. Use contrasts and white spaces to maintain readability.
2. Clear and prominent value proposition
A good SaaS website should aim to capture the visitor’s attention and interest level as soon as possible, and the common approach to achieve this is to display a benefit-driven value proposition of your product at the very top of your SaaS web page.
This needs to be a very well-written copy that is both attractive and impactful so it is immediately effective in encouraging users to explore the website further.
This value proposition section should also include a well-placed and well-written CTA.
3. Free trial offer and registration functionality
Offering a free trial (or, in some cases, a free demo) of the SaaS product is a common and expected practice in any SaaS business, and for a good reason: it’s effective.
Thus, if you are planning to offer a free trial or a free demo, make sure this offer is both easy to find and easy to register in.
Make the offer as attractive as possible with strategic CTA, and make sure the process of signing up for a free trial is as seamless as possible. This free trial (or free demo) can be a great chance to showcase your product’s value and win your client’s commitment, so take extra effort to polish this offer on your website.
4. Social proof
In this age of social media, showcasing social proof on your website is very important, especially for SaaS businesses.
Here are some effective ways you can optimize your SaaS website and increase conversions using social proof:
- Show positive reviews from satisfied clients
- Provide case studies and testimonials from existing clients
- Show ratings from relevant platforms (i.e., Capterra)
5. Strategic placements of CTAs
After your website is successful in attracting visitors and keeping them consuming content on your site, then what?
Ultimately, you’d want them to convert into leads (i.e., sign up for your email newsletter) and then into customers/clients who’ve subscribed to your SaaS service.
Make sure to strategically include well-written and well-placed CTAs (Call-to-Actions) around your website’s content, and in a SaaS website, you should especially consider three different CTAs:
- Subscribe to your email newsletter (
- Sign up for a free trial or free demo
- Start their actual subscription with your SaaS product or service
6. Customer support
Remember the “service” in software as a service.
The SaaS website should include ways to easily contact your customer service and technical support personnel, whether via a contact form, email, phone call, live chat, or other methods.
Make it easy to find how to contact customer support on your website. Yet, it’s also equally important to have a well-trained customer support team behind it. You may also want to invest in an AI-driven chatbot to further streamline the customer support function on the website.
Evaluating Web Design Companies for SaaS Business
Unfortunately, many SaaS business owners simply don’t know what to look for in a credible web design company, or worse, they don’t know what they actually need on their website.
Refer back to the previous section on what features you should attempt to build on your SaaS website, and evaluate prospective web design companies by assessing these factors:
1. Skills and experience
You’d want a web design agency capable of developing a website according to your unique needs and technical requirements, which may require specific skill sets and experience.
However, here are the basic skill requirements you should assess when evaluating different web design companies:
- Full-cycle service
Web design and development alone are, unfortunately, not enough to meet today’s standards, especially in the SaaS industry. You may need your web design agency also to be able to provide other services like content strategy, SEO, and inbound marketing, among others.
There’s no use in having a beautiful website with the latest, state-of-the-art features if you can’t attract enough visitors to the website, so SEO (Search Engine Optimization) implementation should be an important part of the web development process.
- Mobile-first design
It’s no secret that Google now prioritizes mobile-friendly websites to rank on Google Search. Besides, more and more people are now (exclusively) using their mobile devices to browse websites.
This simply means your SaaS website must look and function properly on mobile devices, and you’ll need to choose a web design agency that is familiar with mobile-first design best practices and is experienced in optimizing websites for mobile devices.
- CMS instead of static HTML
When evaluating different web design agencies, ask whether the website will be built as a static HTML website or one with a CMS (Content Management System.)
Having a CMS on your SaaS website allows us to update the website’s content by ourselves. Even an employee without any programming experience should be able to update the site’s content relatively easily.
On the other hand, if your site is still built with static HTML, then you’ll need to go back to the web design company or the designer if you’d like to update any content, which may translate into a major sacrifice in agility.
- Can implement CRO
Implementing CRO (Conversion Rate Optimization) is extremely crucial on SaaS websites.
In most SaaS websites, there are three major conversions to consider:
- Signing up for the email newsletter `
- Signing up for a product free trial or free demo
- Purchasing the product or subscribing to the plan
The web design agency should clearly understand how to optimize the conversion rate of all three elements.
- Social proofs
One of the most effective ways to weigh a web design agency’s experience and expertise levels is to evaluate the available social proofs:
- Online reviews on relevant platforms (if any)
- Any web design case studies on their website or social media profiles
- References from previous clients and testimonials (if any)
Most likely, you already have a vision for your SaaS website, at least a rough one.
So, a good approach is to choose a web design agency that has a similar design style to your vision and to find out about this; you can check out their portfolio, website, and social presence.
When evaluating their past works, while you should focus on identifying whether the design style matches your requirements and expectations, you should also evaluate the technical details.
It’s no use in choosing a web design agency with beautiful websites in its portfolio if none of these websites are mobile friendly or if they can’t handle specific technical requirements you’re going to need on your website.
3. Cost and overall value
This one is pretty obvious, but many businesses looking to partner with a web design agency make the mistake of not having a clear budget in mind.
In order to make sure you are choosing the best possible web design agency for your SaaS business, the basic approach is to make sure your required functionality and features align well with your anticipated budget.
Thus, choosing the most affordable agency just for the sake of affordability isn’t always the best idea. Instead, list your must-have features and requirements, and the general idea is to find the most affordable agency capable of meeting these criteria.
However, “you get what you pay for” will apply in most cases, so if you’d like the best design and functionality, expect to pay more.
4. Timeline and availability
How fast would you need the website to be finished and launched? Probably you have a clear date in mind, or you may have a rough time range in which you’d like the website to be finished.
When evaluating different web design agencies, first ask whether they are available according to your desired timeline. Also, don’t underestimate the time needed to develop a well-designed, professional website. Even a relatively simple website would need at least three weeks of development time and potentially longer after taking revision times and unforeseen circumstances into account.
Ask the potential web development agency upfront about the timeline and expectations of your project. However, also make sure the timeline suits your schedule so you can make sure you are available for approval, revisions, etc. You’d be surprised how many web design projects are delayed because the client cannot commit their time to the project, stalling the agency’s progress.
5. Service excellence and communication style
When choosing a web design agency for your SaaS business, it’s important to evaluate whether their level of customer service and communication style fits your preferences.
Even if the agency’s work is really good, it may not be worth it if working with them is uncomfortable for you. For example, if you prefer communication via email or text, while they prefer phone calls or face-to-face meetings.
Maintaining regular communication is very important in ensuring a successful web design project. If the agency cannot respond to your emails promptly, or if you can’t commit your time to their preferred weekly progress meeting, then it’s highly likely your project will miss its deadline, which may also result in the project going over budget.
When evaluating this factor, however, keep in mind that communication should be two-way. If you want the chosen web design agency to communicate effectively, you must also hold up your end of the bargain.
This is why, once you’ve committed to a web design agency, establish communication expectations and guidelines to avoid this issue as early as possible.
6. Social media and online presence
By trusting your web design project to a web design agency, essentially, you are giving this agency the responsibility of establishing and managing your SaaS business’s online presence.
With that being said, it would only make sense to evaluate how this agency manages its online and social presence.
First things first, evaluate its website, both its aesthetic/design and technical aspects. Does the website fit your style and expectations? Does it have the right balance between aesthetics and functionality?
Also, check the web design agency’s presence on relevant social networks (Instagram, Twitter, LinkedIn, Facebook, and Pinterest.) Is the agency active on social media? How do they interact with their followers? Instagram and Pinterest, being visual platforms in nature, are great platforms to evaluate so you can gain a better insight into the agency’s design approach.
7. Whether they are proactive in sharing their ideas
While you, as the client, should take the lead in the web design project, a credible web design agency should also be willing and proactive in providing suggestions and sharing their ideas.
Sometimes, you may also appreciate a web design agency that is willing to say no when your vision or ideas are not eligible or if they have better suggestions. In fact, if they always say yes to whatever you say, it can simply mean they don’t really care about your project and are only interested in your money.
However, keep in mind that this should also be a two-way street: you’d like a web design agency that is willing to provide suggestions, but at the same time, you must be willing to listen to their advice and suggestions (although you don’t need to follow each and every one of it.)
Even better if you could brainstorm and discuss both of your ideas and combine them into an even better one for your website.
Top 7 Website Design Companies for SaaS in 2022
We’ve researched numerous web design agencies to help you find the best possible partner for your SaaS business.
After evaluating their portfolio, online reviews/testimonies, and available case studies, here are our top 7 picks for the best web design companies suitable for SaaS businesses:
1.Nine Peaks Media
A full-service web design and digital marketing agency based in Toronto, Canada, Nine Peaks Media specializes not only in web development but also in SEO and digital marketing strategy.
Meaning, that Nine Peaks will not only guarantee your website is a professionally-designed and fully-functional website but will also optimize the website to ensure it can sustainably attract your SaaS business’s ideal to visit your website.
Having a web development company that is also capable of implementing SEO to ensure sustainable organic traffic is very important for SaaS businesses, and Nine Peaks Media can be your partner in achieving this objective.
A2Design is a full-cycle web design agency offering an all-in-one website and mobile application development service.
A2Design focuses on the strategic aspect when working with its clients. Before they develop your SaaS website, they’ll first schedule a meeting with you for free to discover your needs and requirements and will come back with a personalized proposal to cater to your unique needs.
Being a full-service agency, they won’t stop supporting you after the launch date of your finalized SaaS website but will continue overseeing your website maintenance and may also provide suggestions on your website’s performance and your business in general.
If you are in need of building a custom-tailored SaaS website with unique requirements, A2Design may just be the best choice for your business.
WeKnowSEO is another full-service agency with one of its core services to help businesses develop an SEO-friendly website.
By partnering with WeKnowSEO, you can get a personalized SaaS website with features custom-tailored to your product’s needs, but WeKnowSEO will also ensure the website is mobile-friendly, technically reliable, and optimized for SEO.
Being a full-service marketing agency, if you decide to use WeKnowSEO’s web development service, you’ll also be eligible to get discounts on WeKnowSEO’s internet marketing services.
Lounge Lizard has been one of the most prominent web design agencies in the past two decades, as the New York-based agency has been around since 1998.
Lounge Lizard is also a full-service agency, so if you decide to partner with them, you’ll also get services beyond the standard development of your SaaS website, but also branding strategy, SEO services, conversion rate optimization (CRO) for your website, and digital marketing implementation across multiple channels.
While Lounge Lizard is not the most affordable solution at the moment (having worked with big clients like Disney and Marvel), it is one of the best bets if your focus is to develop an aesthetically-pleasing website and if you do have the budget.
WebDew has helped both small and large businesses in their website development, maintenance, and marketing strategy.
Focused on the strategic development of SEO-friendly websites, the Washington-based agency has worked with top brand names like T-Mobile, Microsoft, and UBER, among others.
WebDew is also a HubSpot Diamond Partner. Meaning, that if your SaaS business is already using HubSpot in your technology stack, WebDew can help in integrating and migrating your website to HubSpot as a part of its services.
ScienceSoft is a US-based company specializing in custom platform-based websites with clients in more than 30 different industries, including Walmart, eBay, and IBM.
ScienceSoft also has a lot of experience with clients in the SaaS industry in its 33+ years of experience.
Yet, despite being an established web design agency with a lot of big clients, ScienceSoft offers a pretty competitive price, making it an ideal choice even if you are a SaaS startup with a fairly limited budget.
A cost-effective and credible potential partner for your SaaS business in having an aesthetically-pleasing and functionally sound website.
tagDiv is another full-cycle web design agency with over 140,000 clients in its portfolio.
The Romanian-based agency has a skilled team experienced in providing on-demand web design, web development, and UI+UX design services for any kind of website, including for SaaS companies with their unique requirements.
An excellent choice if you are looking for a cost-effective partner experienced in the SaaS industry.
In this article, we’ve covered and reviewed 7 of the best web design agencies for SaaS businesses.
Each of these agencies has its own specialties and advantages over the others, but ultimately the best approach is first to identify what your needs and technical requirements are and choose the right agency that can cater to your needs.
We have also shared some actionable tips to help you choose the right web development company for your SaaS business, and hopefully, you can use what we’ve shared to make a better-informed decision in choosing the best web development partner for your Saas business.